A style study — not a real store, not affiliated with Yusaku Kamekura · more
Draft — 3 of 34 teas designed in this style. Ask us to finish it
Kamekura tea emblem

Chinese tea · one disc, one gold, white ground

One circle is enough to hold a tea

A red disc, a flat gold, a white page and nothing else. Thirty-four Chinese teas each reduced to a single emblem with the leaf at its centre.

Gong Ting pu-erh piled as a sphere in front of a flat red disc, with gold wedges fanning out below it on white

Seven categories, seven emblems

3 teas · 3 categories

Why one circle carries the whole page

A circle is the shape that survives being made small, so an emblem built from one disc still works at the size of a stamp on the bottom of a tin. Red and gold are used flat, at full strength, with no gradient and no outline, because the moment either one is shaded it stops being a mark and starts being an illustration. The leaf is placed at the centre of the geometry rather than beside it, which makes the photograph part of the emblem instead of a picture the emblem sits on. White space around the disc is left wide, since a mark needs air to read as a mark. Chinese tea is already sold under a great many seals and stamps, and this shop asks what happens when there is only one. Type stays small, low and quiet so nothing argues with the circle.